King of the Hammers (KOH), the world’s toughest series of one-day off-road races, is proud to announce that the Rusoh® Eliminator® will return as the Official Fire Extinguisher for the 2026 King of the Hammers Powered by OPTIMA Batteries. This year holds special significance as the off-road community gathers in the desert to celebrate the 20th Anniversary of King of the Hammers.

Since its inception 20 years ago as a legendary battle between 12 teams for a case of beer, KOH has grown into a global phenomenon. The continued partnership with Rusoh ensures that as the competition reaches new heights, the safety standards on the lakebed remain world-class.

“Celebrating 20 years of King of the Hammers is a testament to the grit and innovation of the off-road community,” “As we mark this milestone, our partnership with Rusoh remains vital. We want to ensure the utmost safety for everyone—from the elite 4400 class drivers to the fans on the rocks. The Eliminator’s reliable, easy-to-use design gives us the confidence that any emergency can be handled swiftly.”

Since 2016, Rusoh has disrupted the fire safety industry with the first self-serviceable and reloadable extinguisher. After joining KOH in 2024, Rusoh has become a staple of the “Hammertown” landscape. Unlike traditional extinguishers that can fail due to the constant vibration and extreme heat of desert racing, the Eliminator’s patented design is built to withstand the rugged terrain of Johnson Valley.

“We are thrilled to be back in the desert for the 20th Anniversary of King of the Hammers,” said Randy Rousseau, Chairman of Rusoh Inc. “KOH has always been about pushing limits and proving what is possible. At Rusoh, we share that spirit, using cutting-edge engineering to keep competitors and their high-performance vehicles safe in the most punishing conditions on Earth.”

Exclusive KOH 20th Anniversary Offers

To celebrate the 20-year milestone, Rusoh is offering attendees 15% off their next order now through February 8, 2026, using discount code PA26KOH. Purchases can be made via:

• Online: Rusoh.com

• On Site: Hammertown

• Phone: 1-800-318-2944

Race Team Bonus: Teams who purchase prior to the event can opt for free on-site delivery directly to the lakebed. Rusoh will be located in Hammertown near the tech tent, offering product demonstrations and support. Their partner service company will also be on-site to assist with any extinguisher needs for spectators and teams alike.

About King of the Hammers

What began in 2007 in the remote Johnson Valley has evolved into the birthplace of the global Ultra4 Racing series. Today, over 80,000 fans and millions of online viewers watch hundreds of teams compete across categories ranging from the unlimited 4400 class to UTVs and electric vehicles. For 20 years, KOH has represented the pinnacle of relentless determination and off-road engineering.

The 2026 King of the Hammers Powered by OPTIMA Batteries kicks off on January 22 and runs through February 7, 2026, in Johnson Valley, California.

For tickets, schedules, and more information, please visit www.kingofthehammers.com.