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JOHNSON VALLEY, Calif. (Jan. 7, 2025) – King of the Hammers, known as the toughest series of one-day off-road races in the world, is excited to announce that the Rusoh Eliminator will return as the official fire extinguisher of the 2025 King of the Hammers Powered by OPTIMA Batteries. The partnership between KOH and Rusoh will offer continued safety for competitors throughout one of the world’s most challenging off-road competitions.
Since 2016, Rusoh has worked to innovate the fire safety industry with self-serviceable and reloadable extinguishers. The Rusoh Eliminator relies on its easy-to-use design, which saves time in an emergency. Rusoh joined KOH in 2024 as the official extinguisher partner, and the continued sponsorship will provide safety to competitors and participants on the lakebed throughout the event.
“Aside from the obvious safety benefits, this growing partnership with Rusoh is a huge benefit to King of Hammers,” said Mike Jams, chief executive officer of Hammerking Productions. “At KOH, we want to ensure the utmost safety for everyone attending and competing in the event. With the Rusoh Eliminator’s easy-to-use design, we are confident that any unforeseen issues can be handled swiftly and safely.”
As an added benefit for KOH attendees, Rusoh is offering 15% off their next order now through February 8, 2025, using discount code PA25KOH. Attendees can purchase via Rusoh.com, through the Rusoh Instagram and Facebook pages, or by calling 1-800-318-2944. Additionally, race teams who purchase prior to King of the Hammers can have their order delivered on-site at no additional charge. Rusoh will have a booth in Hammertown near the tech tent, where attendees can learn more about their products and services. Their partner service company will also be on-site to assist with any extinguisher needs, ensuring race teams and spectators have full access to fire safety resources throughout the event.
KOH is more than just a race; it’s the birthplace of the global Ultra4 Racing series and a showcase for the wildest 4x4 vehicles on the planet. From the unlimited 4400 class, which combines high-speed desert racing and extreme rock crawling, to rapidly growing categories like UTVs, stock-modified vehicles and even electric vehicles, there’s a competition for everyone. Whether racecars are hand-built by drivers or sponsored by major factory teams, each one embodies the relentless determination that defines the sport. Every year, over 80,000 fans converge on the rugged terrain of Johnson Valley, California, with millions more watching the action online. What began as 12 teams battling for bragging rights and a case of beer has grown into an iconic and celebrated event, featuring hundreds of teams battling it out for that elusive first-place trophy and title of King.
“We’re excited to return to Johnson Valley for this year’s King of the Hammers,” said Randy Rousseau, chairman of Rusoh Inc. “As Rusoh continues to grow, we feel this event is a great way to show the public how we’re using cutting-edge designs to keep competitors and their vehicles safe in the desert.”
The 2025 King of the Hammers Powered by OPTIMA Batteries will kick off on Jan. 23 and run through Feb. 8 in Johnson Valley, California.
For tickets, the event schedule, merchandise and more information about King of the Hammers, please visit www.kingofthehammers.com.
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